Over the past 16 years, Christie Brewster has been very busy. She has worked in Sydney, London and New York, providing creative solutions for brands such as Qantas, BBC, Australian Chamber Orchestra, Carnegie Hall, Pinchgut Opera, Open Data Institute, Hitachi Vantara, and TEDx London. We chat with Christie about her career, and how she gets to do what she does.
To blog, or what to blog? 50 ideas for creative businesses
To blog, or what to blog? That is the question. If you are wondering about the relevance of maintaining a blog for your creative business, or you are feeling uninspired about creating content, fear not. Blogs are still seen as reliable sources of information as buyers look online to answer their questions. Done well, blogs further express your brand personality, help identify your niche, and enable you to connect with your clients or customers.
Working with a Business Mentor
Ever wondered what it’s like to work with a business mentor? We ask Jane Vandemeer, CWC treasurer and board member for her advice.
Jane Vandermeer is a creative & entrepreneurial thinker who doesn’t thrive under red tape or lots of rules. Having worked within the Fashion industry for 30 years, you can definitely say that fashion and small business is in her blood! Her strengths are to problem solve, particularly with a small budget, and to look into a small business to see what areas need help and guidance. Hear Jane’s advice on working with a business mentor, and what you can get out of it.
Advocating for the recognition of creative women
At Creative Women’s Circle we know the work women do is valuable and deserves recognition. And not only the paid type, it is also all those unpaid hours which need to be celebrated and championed – whether raising a family, volunteering for a good cause or contributing hours to the creative community.
Establishing your creative niche in a crowded marketplace: why the world still needs you
We’ve all been there. Watching wistfully from the sidelines at our competitors’ online followings, high-profile customers and sales, or all-round enviable lifestyles as we mildly indulge in cyberstalking them (social media reflects reality, right?). Then it hits: retreating into a cloud of paralytic inferiority, we wonder why we ever believed in achieving something similar. Surely, there can’t be space for us in a crowded marketplace already served so well?