Ideas

5 blog posts to get you started in 2020

Now that it’s January, many of us may be reflecting on the year that’s just gone, or planning for 2020. There are all sorts of things you might be thinking about in your creative practice. Do you take the leap and start a brand new endeavour? What can you improve with what you are doing now? And how do you start the year in the most organised efficient way?

So, this month we are revisiting the blog archives with some valuable tips, tricks, and reflections to help you along in the new year.

CWC Summer Reading

Summer is upon us, and along with the festivities of the silly season, the summer days lend themselves wonderfully to some solitary reading time. Whether on the beach or in the bush, for improving the mind or just plain unashamed escapism, I love getting stuck into a book. It’s not something I get to do very often in my day-to-day. So when I get some time off during a holiday period, the lure of a good book and a well-worn couch is simply too hard to resist.

To blog, or what to blog? 50 ideas for creative businesses

To blog, or what to blog? That is the question. If you are wondering about the relevance of maintaining a blog for your creative business, or you are feeling uninspired about creating content, fear not. Blogs are still seen as reliable sources of information as buyers look online to answer their questions. Done well, blogs further express your brand personality, help identify your niche, and enable you to connect with your clients or customers.

How to plan a photoshoot

As a small ( or not so small ) business owner / creative there will perhaps come a time to consider hiring a professional photographer for a photoshoot. Whether it’s for a headshot / portrait, product photography for your website or social media, a market stall application, event photography, pitch to a magazine… but where do you begin?

The one page marketing plan every creative needs

Very few creatives go into their field with a solid business or marketing plan. Most creatives ‘fall into’ their profession from dabbling in a skill as a passion or a side project that eventually organically evolves.

If this is you, well done on making a career out of your passion! But if you’ve got the ability to generate a higher income by charging more, attracting more clients, automating some of your processes or monetising elements of your business, why wouldn’t you?

Why desire and motivation pull us in different directions

Every new year I promise myself that I will get in shape. My vision is toned and tight, tanned skin and an ability to lift my body weight effortlessly. I go to the gym, I do yoga, I eat well, drink heaps of water. For a few weeks I’m moving towards my goal and starting to feel and see results. My mood improves, I feel confident, capable and strong. And then… out of the blue, I start skipping classes as I meet my own destructive personality habits and inhibitors.

Creativity is just simple math. Here are the formulas to prove it.

Creativity can be defined as an ability to create new ideas by combining one or more existing ideas. Like adding, building and connecting - sounds a lot like simple arithmetic to me. The more I looked at this, I discovered that Creativity has some fundamental similarities with Mathematics. Both areas require creative thinking and problem-solving processes such as addition, subtraction and multiplication. Reckon you’re not that good at math? Turns out, you are more than likely engaging in maths in your creative practice…