Very few creatives go into their field with a solid business or marketing plan. Most creatives ‘fall into’ their profession from dabbling in a skill as a passion or a side project that eventually organically evolves.
If this is you, well done on making a career out of your passion! But if you’ve got the ability to generate a higher income by charging more, attracting more clients, automating some of your processes or monetising elements of your business, why wouldn’t you?