creative business

Starting a creative business when you have young children

Starting a creative business when you have young children

Whether you start a side hustle at night after the kids go to bed or launch a business during maternity leave, choosing the freedom of a business or freelancing is an increasingly popular choice for women who have young children. But there are questions. A lot of them. How, exactly, does it work? When do you work, how do you work, how do you decide what type of business to start?

To answer some of these questions, we interviewed three Creative Women’s Circle members who have forged this path for themselves. They give us some behind the scenes insights into the process of starting their businesses, and how, exactly, it all works.

Business plans for creatives: what mistakes to avoid

When you decide to change careers and use your hidden creative talents to launch a new business it’s certainly an exciting time. The problem is that there’s more to it than working out of your studio day and night — you also need to face up to the realities of business. Angela Baker shares some of the common mistakes people make.

To blog, or what to blog? 50 ideas for creative businesses

To blog, or what to blog? That is the question. If you are wondering about the relevance of maintaining a blog for your creative business, or you are feeling uninspired about creating content, fear not. Blogs are still seen as reliable sources of information as buyers look online to answer their questions. Done well, blogs further express your brand personality, help identify your niche, and enable you to connect with your clients or customers.

Working with a Business Mentor

Ever wondered what it’s like to work with a business mentor? We ask Jane Vandemeer, CWC treasurer and board member for her advice.

Jane Vandermeer is a creative & entrepreneurial thinker who doesn’t thrive under red tape or lots of rules. Having worked within the Fashion industry for 30 years, you can definitely say that fashion and small business is in her blood! Her strengths are to problem solve, particularly with a small budget, and to look into a small business to see what areas need help and guidance. Hear Jane’s advice on working with a business mentor, and what you can get out of it.  

In conversation with Kip&Co

In conversation with Kip&Co

Kate Heppell is one of the Co-founders and Co-Creative Directors of Kip&Co. She grew up in Upwey in the Dandenong Ranges and Caulfield and went to St Margarets in Berwick.  Straight after school she went to Melbourne University for the next 6 years, where she did Commerce / Arts. Kip&Co began 7 years ago and is been based in Collingwood / Abbotsford.

Social media check-up for your business

What exactly had happened? I had been so inspired, so committed, so diligent! An active social media user, a devotee to producing beautiful content and engaging with my audience. I suppose the romance wore off, or I burnt myself out? Over time my enthusiasm lessened, my focus shifted elsewhere and I realised I was simply taking social media for granted. Accounts that once received daily attention were now gathering virtual dust. I had fallen out of love with my businesses social media accounts.