Tools of the Trade

Many creatives haven’t necessarily been trained formally in business. What are some common mistakes people make with managing their money?

Many creatives haven’t necessarily been trained formally in business. What are some common mistakes people make with managing their money?

One mistake that is commonly made is not seeking financial help or advice from a professional. The language of business is accounting and unless you are well versed in it—you are dabbling! Some owners will have copious numbers of reports and yet they have no idea how to read, interpret, or understand them. CWC Treasurer Gordana Milosevska shares some some advice.

How to build a strong brand on social media

Following on from my previous post about what creatives need to know about the new Instagram algorithm, this one is all about how to build a better brand on social media beyond just Instagram.

Social media is huge these days. According to the 2017 Sensis Social Media Report, more than 59 per cent of Australians use social networking sites at least once a day and 94 per cent have used Facebook in the last year. In short, you can reach an incredible number of people on social.

Show off your work: Why your local art gallery needs you

Do you regularly visit your local public art gallery? Studies of the past decade indicate that women are more likely than men to visit art galleries and have formal art training, yet less likely to have their work exhibited or acquired for a public art gallery’s permanent collection. The gender pay gap happens to be larger in the arts than in other industries, too.

Not that I raise such a topic to criticize our male counterparts or create division within our community — quite the opposite, in fact! We are all part of the solution, and the legacies of the past offer us a baseline for launching into new directions.

What you need to know to host a workshop

Running a workshop or short course is a great opportunity for creatives to diversify income while sharing their skills, knowledge and passions. But before you run a workshop of your own, it pays to do a little research to ensure there is demand, a venue and that you have the time and skills for marketing to ensure your event is a success.

The importance of a professional headshot

You only have to spend a few minutes looking through LinkedIn to see how much of a difference a professional headshot can make. No longer are your shoes the first thing a person notices. We live in a visual time and your headshot is the new first impression.

Whether it’s Facebook, LinkedIn, Tinder or Instagram, different platforms have different audiences and therefore require different headshots. You know that photo of you drinking wine on the beach in Mexico? As good as you look in it, is not going to land you your dream job. I’m not saying that your professional headshot needs to show you sitting nice and straight in a sharp suit against a plain background — though that might work for an IT professional or a CEO — but even creatives like photographers and graphic designers need professional images, albeit with a little more creative license.