It’s hard to be heard in a crowded marketplace, even if you jump up and down and yell. Better to identify to whom you want to talk, then speak to them in a language they’ll understand. Or better still, swap the hunt. Separate yourself from peers so successfully, your target market can easily find you.

The first step is to find clarity about what you do differently from others. From clarity comes understanding. Understanding leads to knowledge. We can use that knowledge to build a vocabulary about your offer and your skills. You’re onlyness. (Heads up that vocabulary is probably not going to include the words’ boutique, creative or passionate)

There are a few ways to find your onlyness. Come spend some time with Carol Mackay so she can show you her way. Carol is joined by Sarah Gross and Lea Wearne so they can explain how the process worked for them, and just what they’re doing with that information.

Speakers

Carol Mackay
Carol Mackay is a reformed graphic designer. After a career of co-founding and running a design studio, she’s now one half of the Design Business Council. She helps creatives manage their business better – more effectively, more efficiently, and more sustainable so they can spend more time designing.

Sarah Gross
Sarah is the Creative Director/Partner of Storyfolk.  Storyfolk is a small branding and design studio making a big impact. Sarah has a wildly diverse skillset spanning graphic design, photography, writing, marketing, and a natural flair for people. These skills have allowed Sarah to implement brave ideas intertwined with storytelling so brands can engage with their audience in a meaningful way.

Lea Wearne
Lea Wearne runs her self-named design studio, supported by a decade of experience. Her skill is in designing thoughtful, concept-driven design solutions for thoughtful businesses of all sizes, from small social enterprises through to international brands.

When
Wednesday, 22 September 2021
6:30 - 8:00pm

Where
Online via Zoom

Tickets
$5 CWC Members
$10 CWC Digital Members
$15 General Admission

Not a CWC Member? Join Now

Due to the evolving conditions surrounding Covid-19, this event may be rescheduled to a later date or be moved to an online platform. We will keep you updated with any changes, as the health and safety of our attendees and volunteers is our first priority, though we are hopeful that this event will go ahead as planned.